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Recruiting the right participants—especially in rural communities—remains one of the toughest challenges in clinical research.
In this session, you’ll learn how The University of Kansas Cancer Center transformed a struggling recruitment effort for the iAmHealthy Parents First clinical study into a successful, community-driven digital campaign that dramatically increased awareness and recruitment across rural Kansas and surrounding states.
The study, which supports rural families in building healthy habits through online coaching, faced low enrollment and was at risk of failing. KUCC partnered with The Glenski Group to redesign its outreach strategy, modernize its digital presence, and connect more effectively with rural parents, providers, and community organization