Awareness Walks

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Wondering from all of you how important supporting awareness walks are for your organization? We have a presence at the Making Strides Against Breast Cancer Walk as a sponsor (Marketing paid for this) and we have a team that is responsible for raising $10,000 per our sponsorship agreement. I will be staffing our tables and giving away freebies and information. What does everyone else do? Do you get a lot of requests to sponsor organizations’ events?