Media Relations
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Jane Kollmer
3 weeks
Thought I would share this article from NYT about how their health reporting works: https://www.nytimes.com/2025/10/11/well/how-do-we-decide-which-studies-to-cover.html
Of note, they want to cover Phase III studies and not typically pre-clinical work. Other criteria include:
Is the research well supported?
Is a paper advancing or challenging our understanding of a topic?
Is a study telling us something new?
How may its findings affect the lives of our readers?
Your turn: Do you approach your research coverage or pitching the same way? And do you communicate to faculty that while their study is important, it may not warrant press coverage due to factors above?